Today, the LEGO Group remains a family-owned company headquartered in Billund. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play.
#LEGO WORLDS DOWNLOAD BUILCX HOW TO#
You can find out more information about the campaign and how to get involved at /BuildToGive.įor more information, please contact the LEGO Group: It will also include information on where they can build their gift in one of LEGO’s worldwide retail stores.
The #BuildToGive page on will be filled with building inspiration as well as gift building tips to help families get as creative as possible with their designs. I loved making my firework shaped gift and I can't wait to see the different designs that other families share!” said Katy Perry. “I love that the LEGO Group is helping turn family play into a moment of giving for families all around the world. This will be released on her channels in the coming weeks. As part of the campaign, the LEGO Group’s Holiday icon of Play, Katy Perry, will be sharing a film showcasing her own gift that she built for #BuildToGive on social media. The #BuildToGive initiative is part of the LEGO Group’s broader ‘Build a Playful Holiday’ campaign, which will inspire families to enjoy being together and having fun by embracing Play over Perfection over the Holiday season. Thanks to their help, we’ve been able to donate millions of LEGO sets to children across the globe, bringing them the joy and benefits of play.” Over the past five years, we’ve been overwhelmed by the response to the initiative and want to say thank you to the families around the world who have taken part each year.
“That’s why #BuildToGive is so important. But, for some, it can be a tough time,” said Diana Ringe Krogh, Vice President of Social Responsibility at the LEGO Group. “For many families, the Holidays are a time of celebration, where they can be together and enjoy playing. More than 4.5 million LEGO sets have been donated through the LEGO Group’s #BuildToGive initiative since it began in 2016, with this year seeing the Company set to make its biggest donation yet of 2 million sets.ĩ out of 10 parents** globally believe play can help children develop essential life-skills such as creativity, communication and confidence – qualities that can be essential for their future success and wellbeing – and #BuildToGive is just one of the ways the brand looks to help support children around the world through offering opportunities to play and learn. Getting involved is easy and every gift counts - big or small, round or square, colourful or monochrome! Our LEGO Play Well study found that play helps families bond and makes them happier, so what better reason to get the family together and give the gift of joy to others*.
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